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MARIE CLAIRE HONOURED AT RE:FASHION AWARDS
November 20, 2008
Marie Claire magazine has won the award for Consumer Awareness of ethical fashion at the RE:Fashion Awards at Shoreditch Townhall.
The world's first dedicated ethical fashion awards were held to celebrate the hard work of young designers, big brands and behind-the-scenes manufacturers who have tackled poverty, environmental projects and changed consumer attitudes towards ethics and sustainability in the fashion industry.
The RE:Fashion Award judges included some of the most important names in the fashion industry including Jane Shepherdson, CEO of Whistles; Katharine Hamnett, Fashion Designer; Hilary Alexander, Fashion Director, Daily Telegraph and Anna Orsini of the British Fashion Council. Profile models at the show included Daisy Lowe, Leah Weller, Pixie Geldof and Clara Paget, who modelled one-off garments from designers including Vivienne Westwood, Todd Lynn, Zandra Rhodes, Preen, Allegra Hicks, Jonathan Saunders and Aimee McWilliams.
Marie Claire beat off stiff competition to win the Consumer Awareness award from fair trade fashion brand People Tree and War on Want. With its Fashion with Heart strap-line, Marie Claire highlights labels and designers that successfully combine fashion credibility with ethical and/or sustainable values. The magazine is also renowned for a 20-year history of female-friendly investigative journalism.
Marie O'Riordan, editor Marie Claire, says of the win: “I am absolutely thrilled that Marie Claire has won this award. Our Fashion with Heart philosophy stems from the belief that women want to be able to combine ethics with aesthetics. We are proud that we promote a philosophy that demonstrates it is fashionable to embrace ethical values while retaining a stylish edge – we want to feel good about our consumer choices.”
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Notes to Editors
· RE:Fashion is an initiative founded by Anti-Apathy, the Ethical Fashion Forum and Futerra Sustainability Communications.
· Marie Claire reaches 1.1 million UK women every month and has a circulation figure of 330,182
· Marie Claire is a highly successful international brand, published in 28 countries
· The brand is 20 years old in the UK in 2008
· No3 biggest-selling title in the glossy magazine sector
· Affulent and upmarket audience - 71% ABC1
· Marie Claire's Fashion with Heart philosophy - Marie Claire readers know it is cool to care
· Targets 20-40 year old ABC1 working women (median age 32) independent, stylish and image-conscious, informed and interested in fashion and celebrities , like to be in the know about real-life issues confident/don't need to be told what to think, care enough about the world to believe a difference can be made
· 69% of Marie Claire readers have donated to charity in the last 12 months (this is higher than any other women's magazine) donating £49 million to charity per annum
· The RE:Fashion Awards are supported by media partner the Telegraph and high profile sponsors including Topshop, New Look (sponsoring RE:Business Award), The Body Shop (sponsor of the RE: Consumers Awareness Award), 1927 Limited (sponsoring RE:Africa Award), Craig Cohon and CIWEM (sponsoring the RE:People Award), Ecologist (sponsoring the RE:Environment Award), Worn Again (sponsoring the RE:Use Award)
· The judging panel consists of 24 judges details of which can be found on the RE:Fashion website http://www.refashionawards.org/partners/judges
· The Re:Fashion Awards consist of 12 awards in three categories:
o RE:Consumers Award – entries have been judged on how sustainability has been promoted, the messages disseminated, and the quantified impact of this.
For more information please visit www.marieclaire.co.uk <www.refashionawards.org <www.ipcmedia.com/imagebank
